B2B E-commerce Marketing Strategies To Drive Conversion Like any other online business, your B2B e-commerce initiative cannot work effectively without a solid marketing strategy to back it up. B2B customers want timely, relevant, and accurate product/service information before deciding to purchase online. And digital marketing plays a critical role in providing them all the data they need while also increasing site traffic...

For any online retailer who desires to grow and stay on the path of online retail success, taking credit and debit card payments is an absolute must.  The greatest challenge is determining the best payment processor. Choosing the wrong processor can result in paying exorbitant fees, lost revenue due to fraud, and lack of conversion due to security issues. Your...

When you decide to embark on the journey of launching your own online business, there is much to consider. The most important goal is having the capability of accepting credit payments. In order to make this happen, you will need to acquire an internet merchant account.  Like any service you seek, you must be keen on knowing what you will...

Shopify, one of the most popular eCommerce platforms for businesses, is offering its payments tool Shop Pay to merchants on Instagram and Facebook. By using Shop Pay, those merchants using Shopify to sell on Facebook and Instagram can use this payments tool for buyers to experience a more secure checkout.  In the past, the only payment options available on social...

Trade finance is a field within financial services that are still trapped in the outdated use of paper and legacy systems. Leaders within the FinTech industries lament that this lack of innovation is partially to blame for the approximate $1.5 million “trade finance gap” that continues to afflict the market worldwide.  As explained by Tsafrir Attar, vice president of Digitization...

Due to the radical change in spending priorities induced by the COVID-19 pandemic, overall e-Commerce spending has soared at a faster rate than ever. Payment gateways play a vital role.  A payment gateway that is well-functioning and efficient is the keystone of every transaction. The holidays will definitely put many payment gateways to the test as they will face higher...

As the COVID-19 pandemic continues to leave its destructive imprint on individuals and businesses worldwide, eCommerce continues to evolve at a remarkable speed. Due to the dramatic shutdowns of businesses around the world, many have had to pivot their business models and turn their attention from their physical location to an entirely online location.  It has not been an easy...

Cryptocurrency has continued to shake up the payments world by having a digital currency that is not controlled by the government or a bank. It’s only regulation is the use of encryption methodologies in order to control its use and produce its release.  Why You Should Include Cryptocurrency In Your eCommerce Site Despite the growing adoption of cryptocurrency use by...

With the onset of the COVID-19 pandemic, businesses worldwide have suffered shutdowns, and with that, loss of revenue. However, those businesses that have either already had an existing online store or quickly pivoted and opened up one, are clearly the ones surviving the economic downturn.  Businesses that are more likely to be impacted, regardless of cataclysmic world events are the...

According to Analysis by ACI Worldwide, global eCommerce transactions have jumped by 19 percent in July 2020 compared to July 2019. Likewise, there was an increase in the number of eCommerce transactions for outdoor gear; a 9% increase in 2019, compared to a 12 percent increase in 2020. As the COVID-19 pandemic has dragged on and businesses have had to...