Cart abandonment is a serious problem for online retailers. There are literally hundreds of studies surrounding cart abandonment and its statistics. Some have reported that cart abandonment was as high as 80% while others have reported being as low as 55%. Barilliance conducted a study and found that the average cart abandonment rate to be 77.24% in 2016 and it...

  The Direct Marketing Association reports the market has been more agreeable in the past a few years for direct marketing companies. Direct marketing campaigns in all channels have accounted for over $1.7 trillion in annual sales through the US economy. If you are searching for efficient and secure solutions for direct marketing credit card processing, you should turn to...

You may have the best idea of the decade, but none of it matters if you can’t make a sale. The first step to having a successful online business is implementing a marketing strategy. This doesn’t have to be expensive, but it is important. Successful entrepreneurs know how to mount an effective strategy that is balanced and has a wide...

All of the major search engines – Google, Bing and Yahoo – have primary search results. The search results contain web pages, video content, local listings and other content that are ranked based on what that particular search engine considers to be the most relevant to users.  In our world today, search engines serve millions of users looking for answers...

Over the past few years digital marketing has become a strong tool for companies of all sizes. As the industry has grown, a few influential names have become almost synonymous with digital marketing. These individuals have successfully navigated the digital waters and have used marketing technology to win big time. But their effect on the market reached far beyond their...

Mobile is one of the fastest growing marketing fields. According to Duke University’s The CMO Survey, marketers plan on focusing on social media and mobile marketing in the coming years. 6 percent of the companies state that their budgets on mobile marketing will shoot up to 15.6 percent over the next few years. However, many of these companies admit that...

In the digital age, one thing has become so common on the tongues of most merchants is “making money online.” Three words that roll off the tongue like pure magic! More and more people are selling and buying online or providing different service over the internet. In fact, a good number of people currently make an entire living out of...

Many small businesses have been taking their trades online to benefit from the huge online market. With billions of consumers now using the internet as the primary destination for shopping activities, you stand to gain a lot if you can successfully launch your business on the internet. Moreover, doing business online has been made simple with the introduction of a...

We all know that marketing can be expensive. Many businesses are turning to internet marketing merchants to help them figure out the best route to find customers. While this seems like an expensive field to invest in, most of today’s most successful internet marketing techniques are cheap to incorporate, both for the businesses and internet marketing merchants. First off, you...

People spend more time on social media networks like Twitter, Facebook, and Instagram than on email. If you haven’t put any effort into internet marketing, then you are throwing profit away. No longer do business owners have to choose between “mainstream” marketing (billboards, TV ad, magazine ads etc.), or online marketing because they are now one in the same. So...