EMB Square Integration with Shopify

Jan 23, 2020

Despite the explosive growth of the CBD (Cannabidiol) market, CBD merchants have historically faced rejection by merchant account providers, payment processors, and payment gateways alike.

Shopify, one of the leading and most popular eCommerce platforms, does not currently accept payment for CBD products. Specifically, Shopify Payments cannot be used to process payments for any and all CBD products.

Shopify has addressed the needs of its CBD merchants and has partnered up with a few integrated third-party payment gateways that do support the sale of hemp and/or hemp-derived CBD products.

One of them is the EMB Gateway. EMB specializes in high-risk merchant accounts such as CBD businesses. The exact CBD businesses that EMB prides itself in serving include: supplements and vitamins, beauty products, oil and tinctures, pet products, and so much more. EMB strives to create payment processing solutions that will benefit both the merchant and their customers.

The many benefits of integrating EMB into your Shopify include: adding and managing additional payment processors and payment methods in one place and you can route transactions to different payment processors or payment methods. Best of all, its advanced features like multi-currency conversion and 3D Secure fraud protection offer peace of mind.

So How Does It Work?

To begin accepting payments using the EMB Gateway, you will need to connect your Square account with the EMB Gateway.  Here are the steps:

  • Sign in to your EMB Gateway.
  • Under Square Connect, click on “Connect Square App”.
  • Click “Authorize This Application”.
  • You will be directed to a page that reads “Permission”, which displays a list of features you’re giving permission to, simply click “Allow”.
  • The next page will read, “Application Successfully Authorized”, simply click on the button that says, “Continue to complete the process”.
  • Under “Square Settings” add your information under “Location” and then click “Save”.

And that’s it! You’ve connected your Square account with the EMB Gateway.

To select EMB as your payment gateway on Shopify, follow these steps:

  • Log in to your Shopify account and click on the “Settings” gear on the bottom left-hand corner of your dashboard.
  • Under Settings, choose the “Payment Providers” option.
  • Scroll down towards the bottom, right-hand side, under “Third-party providers”, click on “Choose third-party provider”.
  • In the search bar at the top, type in “EMB”, the eMerchantBroker.com (EMB) will auto-fill. Choose it.
  • Under account information, fill in your gateway credentials and password. Scroll down and click “Reactivate eMerchantBroker (EMB)”.
  • At the top of the same page, click on “Payment Providers”, you can then scroll down and see that “EMB” is now one of your payment gateway providers.

It’s as easy as that! Now you can start taking payments.

What Do I Need To Get An EMB Gateway?

First you must have a merchant account or another alternative payment solution that EMB has integration with. If you don’t have a merchant account, you can open one up with EMB by filling out a simple online application. You would need to submit some necessary documents (i.e., ID or passport, proof of domain ownership, business utility bill, etc.). Many merchants are approved between 24 and 48 hours.

Gone are the days where CBD merchants had little to no options when it came to selling their CBD products online. Now, with new partnerships and integrations, such as the EMB Square integration with Shopify, new opportunities are opening up for this once, shunned market.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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