Direct Marketing Continuity Subscription Merchant Account

Jan 05, 2022

According to Dun & Bradstreet, the global direct marketing services market is predicted to reach close to $6.7 billion by the year 2027. 

The US direct marketing services industry is made up of 2,500 companies. They all have a combined revenue of around $9.5 billion. The direct marketing industry forms part of the larger marketing and advertising sector. 

What Is Direct Marketing?

Direct marketing depends on direct communication with individual consumers by means of email, mail, texting campaigns, social media and other delivery systems. Where there is a lack of “traditional direct marketing infrastructure”, global marketers rely on e-mail marketing to reach customers. It is referred to as direct marketing because there is no middleman (i.e., advertising media).

Why direct marketing works is that the emphasis is placed on “measuring the positive effect.”  The only downside to this form of marketing is that it usually gets a negative response from receiving what is typically referred to as “junk mail” or “email spam”. In other words, receiving unsolicited electronic or paper mail.

Chargebacks Plague The Industry

The direct marketing industry has fallen into the unfortunate hands of fraudsters, leading to widespread chargebacks. Adding insult to injury, direct marketing merchants have long struggled to find direct response marketing payment solutions that are not only affordable but reliable. 

The reason that direct response merchants struggle to find reliable merchant account providers is that their higher incidences of chargebacks have secured their place as high-risk merchants. As high-risk merchants, they will need the service of a reputable high-risk merchant account provider

Look To EMB For Your Direct Response Marketing Merchant Account

EMB has been working with merchants in high-risk verticals for many years. If you are looking for a trustworthy and reliable direct response marketing merchant account, look no further than EMB. EMB offers a highly-experienced team ready to provide you with custom solutions that suit your individual business needs.

EMB offers direct marketing credit card processing where you can accept securely through mail, over the phone, or through a payment gateway. All of EMB’s processing solutions are protected by PCI DSS compliant services. 

You also have the option of accepting checks in a variety of ways, including electronically through the use of the automated clearing house (ACH).This is an ideal method to accept payment as a direct response business because payments can be taken securely and access to funds are quicker.

EMB is a full-service provider, which means that, with the best pricing and customer service, they offer additional solutions such as chargeback prevention, merchant accounts, iChecks, and business funding. 

Direct Marketers Should Be More Transparent

There have been many poor players in the direct response marketing field. Specifically, the industry has had a tendency of displaying fraudulent company information. They are also guilty of using “underhanded business practices with customers.” This has further pushed the industry into the high-risk category. 

Mastercard has specifically cracked down on “non-compliant” merchant accounts. Chances are higher to secure a merchant account if you as a merchant aim to meet the following criteria:

  • Terms of billing should be clearly displayed on the website
  • All trial periods must be a minimum of 10 days
  • Verbiage must clearly express enrollment into the membership
  • Merchants must provide numerous “outlets for cancellation” including e-mail, phone, chat, and mail

The Bottom Line

Although the direct marketing industry has been plagued in the past by some unsavory players, you don’t have to suffer those consequences. EMB is ready to partner with you to take your direct marketing business to the next level. Get in touch and see how we can be of service to you, today. 

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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