Get Processing with a Continuity Subscription Merchant Account

Sep 27, 2019

The Subscription Economy continues to show signs of robust health and growth.  Zuora, a leading cloud-based subscription management platform has released the biannual “Subscription Economy Index” which measures the health of subscription businesses and its impact on the overall economy. In the last seven years, the companies that were featured from North America, Europe, and Asia-Pacific have seen their sales explode to over 300%.

It is clear that these companies above have done something right to secure the trust and the patronage of their customers. However, just as there are trust-worthy players in the world of subscriptions services, there are some unsavory characters who are wanting their piece of this lucrative pie, at the cost of unsuspecting consumers.

Continuity billing is a term used to describe an online marketing scam used by merchants to lure consumers to enter their credit card information on their website to make a small purchase. The problem is that they continue billing or having a recurring bill for an amount they never authorized.

This type of scam has seen explosive growth, mainly due to the forgetfulness of consumers. With more people leading busier lives, the tendency is for them not to scour their credit card statements for any suspicious charges. Some simply pay their bills and go about their days. Meanwhile, these scam artists take full advantage of these time-starved victims.

Another weak link that these unethical merchants use to catch consumers is provide excessively long and complicated financing, account, and privacy policies in very fine print. Hurried consumers typically and blindly agree to the terms without actually reading them.

Due to the aforementioned practices, and the higher rate of chargebacks and friendly fraud, subscription services have inevitably fallen into the “high-risk” category and would find it difficult to secure a merchant account.

Luckily, there is a high risk merchant account service provider who is capable and fully equipped to handle the needs of subscription merchants, and that is EMB.

EMB offers dependable and secure credit card processing, ACH processing, secure payment gateways, integrated fraud protection, and chargeback mitigation programs.

Fees associated with high-risk industries tend to be higher yet EMB offers the industry standard rate for its merchants.

Also, it is standard practice for high risk merchants to acquire merchant accounts with monthly caps on their credit card processing volumes. This translates to merchants being limited to a certain number of credit card transactions per month. Once this number is reached, the merchant is unable to gain new sales and would need to wait for the following month. This inevitably kills growth and the bottom line.

With EMB, merchants can prove they are able to conduct business with low chargeback ratios and no outstanding bills, thereby getting these caps lifted in as little as three months.

It all begins with filling out a simple online application. Although EMB does not offer a guaranteed approval, it does provide a completely honest and open application process.  Plus, approvals can take in as little as 24 hours.

Merchants must make sure that they do have certain elements in place before they apply for a high risk merchant account. They must have a secure, working website, have a chargeback ratio below 2%, and bank statements, just to name a few.

EMB is ready to answer any questions you have and are ready to help you navigate your way through the merchant account process. Their knowledge and professionalism is what has earned them an A+ Rating with the BBB.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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