People spend more time on social media networks like Twitter, Facebook, and Instagram than on email. If you haven’t put any effort into internet marketing, then you are throwing profit away. No longer do business owners have to choose between “mainstream” marketing (billboards, TV ad, magazine ads etc.), or online marketing because they are now one in the same. So what can competent and intelligent online marketing really do?
Connect to Target Markets
To start, online marketing is the perfect way to create and maintain relationships with target audiences. Long gone are the days where advertising has to appeal to everyone. The internet makes it possible to send content to, and interact with, individuals and businesses that have searched and paid for items similar to what your company makes. This way you know you are not wasting your advertising dollars on disinterested customers.
Your website is a 24/7 data collector for your company to use to get more business. For example, if a person goes through your website, but doesn’t make a purchase you can create a variety of campaigns to not leave empty handed. Make giveaways or contests, or offer free memberships to newsletters with information they will care about. If you can capture their email, it will allow you to send updates about products and services, increasing the likelihood they will make purchases from your website.
In general, people trust a business with a dominant online presence. Having a social media account is so easy now that it’s almost expected that your business will have some sort of social media presence. This allows customers to feel connected with the business, to contact them if needed, and to see what others have to say about their products. The more comfortable consumers feel about your company, the more likely they will buy from it.
Finally, online marketing helps create value over time. Social media, email, and other online marketing tools create long term relationships that will make consumers see your company as a valuable resource or authority on a particular subject. This ensures that your business stays relevant and is able to acquire more customers.
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