Why Internet Marketing Will Rock Your Business

Jun 15, 2015

People spend more time on social media networks like Twitter, Facebook, and Instagram than on email. If you haven’t put any effort into internet marketing, then you are throwing profit away. No longer do business owners have to choose between “mainstream” marketing (billboards, TV ad, magazine ads etc.), or online marketing because they are now one in the same. So what can competent and intelligent online marketing really do?

Connect to Target Markets

To start, online marketing is the perfect way to create and maintain relationships with target audiences. Long gone are the days where advertising has to appeal to everyone. The internet makes it possible to send content to, and interact with, individuals and businesses that have searched and paid for items similar to what your company makes. This way you know you are not wasting your advertising dollars on disinterested customers.

 Collect Data

Your website is a 24/7 data collector for your company to use to get more business. For example, if a person goes through your website, but doesn’t make a purchase you can create a variety of campaigns to not leave empty handed. Make giveaways or contests, or offer free memberships to newsletters with information they will care about. If you can capture their email, it will allow you to send updates about products and services, increasing the likelihood they will make purchases from your website.

Build Trust

In general, people trust a business with a dominant online presence. Having a social media account is so easy now that it’s almost expected that your business will have some sort of social media presence. This allows customers to feel connected with the business, to contact them if needed, and to see what others have to say about their products. The more comfortable consumers feel about your company, the more likely they will buy from it.

Create Value

Finally, online marketing helps create value over time. Social media, email, and other online marketing tools create long term relationships that will make consumers see your company as a valuable resource or authority on a particular subject. This ensures that your business stays relevant and is able to acquire more customers.

eMerchantBroker.com is the number one payment processor for your internet marketing merchant account. Our experienced associates will manage your account so that customers feel confident in making purchases from your website with our multiple payment options.

Let us help you get a Marketing Merchant Account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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