How Social Media Can Make You Big Bucks

Mar 23, 2015

For the last two decades, internet marketing has been a profitable venture for tech savvy entrepreneurs. Persistent, well connected, and socially active business owners manage to successfully connect with their customers and other businesses on a daily basis. But it is no longer enough for businesses to be internet savvy, they must also be competent in the area of social media. Social media marketing is a trend that all businesses must master if they have any chance of successfully marketing their businesses, but many are unfamiliar with this new trend and should be aware of how it can affect their profits.

Social media marketing is the use of social media like Twitter, Facebook, and LinkedIn to connect your business to potential customers, gain attention or increase traffic to your website. Proper use of social media will lead to advertising and promotion of products and services. Social media marketers can increase profits and traffic by “deep-linking” your websites to social media networks to enable communication between websites.

Social media marketing tools like Google Analytics and Quill Engage, are available to track how your social media presence is performing by counting how many people visit your website, how many likes are on your Facebook page, and much more.

There are many advantages to great social media marketing. Besides increased brand recognition, social media improves brand loyalty. The connection that businesses make with consumers, is an avenue to increase trust among consumers. If consumers trust a company, they are more willing to buy products and to tell their friends about them. In addition, every post or tweet your company makes is an opportunity to convert potential customers to actual customers. Many companies also experience decreased marketing costs once they begin social marketing efforts. According to a social media report by Hubspot, 84% of marketers experienced a significant increase in traffic after only six hours of effort per week. This means companies can minimize expensive marketing and advertising costs by putting a little more time in social media and less time and money into outside marketing.

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