Value-Added Services Redefining The Role Of Payment Gateways

Jul 26, 2016

The globalization of eCommerce has given business owners a wide range of new opportunities. Merchants trying to take advantage of these opportunities consider partnering with a payment gateway a logical approach.

Merchants Vs eCommerce Globalization

Merchants looking for ways to benefit from the global expansion of eCommerrce should not hesitate to take action. The high competition in the field requires moving quickly. So it is critical for merchants to find a reliable and experienced payment gateway provider that will not restrict their growth or make them work with a variety of payment service providers in different regions.

Payment gateways that are most agile and adaptive will survive this rapid rate of change. From a technological point of view, this implies such opportunities as open platform architecture and streamlined processes. The latter opportunities include automated merchant onboarding and self-service options.

In addition, merchants should also take into consideration the increased importance of developing additional services on a platform, which will be backed by Application Programming Interfaces (APIs) and Software Development Kit (SDKs).

To get the best for their business, merchants should find a reliable and low-cost payment processor in the field like eMerchantBroker. EMB, #1 high risk merchant account provider in the US that boasts an A+ rating with the BBB, offers unmatched fraud prevention services and a variety of payment gateways, including its own.

Partnering with Payment Gateway Providers

Strategic cooperation with specialist technology providers is increasingly becoming the right option to choose. Payment gateway providers are not able to build all the above-mentioned services on their own.

Such partnerships enable payment gateways to get immediate access to the agility and flexibility demanded by their merchants. As a result of the large variety of value-added services brought by these partners, the nature of payment gateway model is changing. Thanks to such “on-top” services, payment service providers (PSPs) are promoting their proposition and leading towards an increased merchant “stickiness.”

When it comes to value-added services in a cross-border context, PSPs support merchants. This is because they are becoming internationally widespread as they offer front-end card processing and relevant methods for alternative payments.

They do this by just using a single payment gateway and allowing for local and international acquiring. The payment gateways proliferation, in its turn, results in gateway services commoditization and making value-added services a differentiator.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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