The Differences between Internet Marketing, eMarketing & Digital Marketing

Aug 12, 2014

Hold on… aren’t internet marketing, e-marketing, and digital marketing the same thing? In the beginning of the digital age, there was little to no difference between these three marketing strategies. Today, with the complexity of the internet and constant integration of digital tools and applications with it, internet marketing, e-marketing, and digital marketing have become three distinct marketing strategies that internet marketing merchant account holders can use to come one step closer to market domination.

Internet Marketing

Until recently, very few people made a distinction between internet marketing and e-marketing. Internet marketing involves using the internet to achieve marketing objectives. This may include having a company website, search engine optimization methods, email marketing, social media marketing, online partnerships, or interactive advertising.


E-marketing is generally thought to be equivalent to internet marketing, however it encompasses a broader spectrum of marketing initiatives. E-marketing not only utilizes the internet, it also markets via email and wireless media. A more recent development in the e-marketing universe is also the management of sensitive data and information about digital customers, along with electronic customer relationship management systems or E-CRM systems.

Digital Marketing

Internet marketing merchant account holders often neglect to fully utilize digital marketing. This type of marketing involves the application of internet and e-marketing techniques to support marketing activities to reach customers through other channels like the web, databases, email, and especially digital television, wireless technologies, and mobile technologies.

Digital marketing not only involves the distribution of information about your business through the specified media channels, it also involves developing, maintaining, and growing relationships between your business and acquired customers.

Internet Marketing Merchant Account with is the number one source for internet marketers who want to see their business grow. Whether you utilize internet marketing, e-marketing, digital marketing, or all three, we are here to make sure that you reap the rewards of your hard work by expanding the types of payments your business can accept. Without a merchant account, your business can’t accept popular forms of payment like Visa, MasterCard, or American Express.

Contact us today to learn more about our merchant friendly processing policies and quick account set up.  


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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