Hold on… aren’t internet marketing, e-marketing, and digital marketing the same thing? In the beginning of the digital age, there was little to no difference between these three marketing strategies. Today, with the complexity of the internet and constant integration of digital tools and applications with it, internet marketing, e-marketing, and digital marketing have become three distinct marketing strategies that internet marketing merchant account holders can use to come one step closer to market domination.
Internet Marketing
Until recently, very few people made a distinction between internet marketing and e-marketing. Internet marketing involves using the internet to achieve marketing objectives. This may include having a company website, search engine optimization methods, email marketing, social media marketing, online partnerships, or interactive advertising.
eMarketing
E-marketing is generally thought to be equivalent to internet marketing, however it encompasses a broader spectrum of marketing initiatives. E-marketing not only utilizes the internet, it also markets via email and wireless media. A more recent development in the e-marketing universe is also the management of sensitive data and information about digital customers, along with electronic customer relationship management systems or E-CRM systems.
Digital Marketing
Internet marketing merchant account holders often neglect to fully utilize digital marketing. This type of marketing involves the application of internet and e-marketing techniques to support marketing activities to reach customers through other channels like the web, databases, email, and especially digital television, wireless technologies, and mobile technologies.
Digital marketing not only involves the distribution of information about your business through the specified media channels, it also involves developing, maintaining, and growing relationships between your business and acquired customers.
Internet Marketing Merchant Account with eMerchantBroker.com
eMerchantBroker.com is the number one source for internet marketers who want to see their business grow. Whether you utilize internet marketing, e-marketing, digital marketing, or all three, we are here to make sure that you reap the rewards of your hard work by expanding the types of payments your business can accept. Without a merchant account, your business can’t accept popular forms of payment like Visa, MasterCard, or American Express.
Contact us today to learn more about our merchant friendly processing policies and quick account set up.