Feb 26, 2019

Friendly Fraud – All to Blame for E-Commerce’s Worst Enemy

By now, everyone knows that Facebook not only cashed in the rampant friendly fraud generated by kids unintentionally or without parents’ knowledge downloading games from the platform, but it encouraged the practice. A few years ago, the social media giant informed its employees of friendly fraud and explained how it should not try to block it.  The result was some...

Dec 26, 2017

Online Sellers Hit All Time Records on Cyber Monday 2017

Cyber Monday was the biggest online shopping day in U.S. history. According to Adobe, the grand total was an estimated $6.6 billion in sales, representing a 17 percent increase over last year. In comparison, Black Friday and Thanksgiving Day generated $5 billion and $2.9 billion in online sales, respectively. The top Cyber Monday sellers included: Nintendo Switch, Apple AirPods, Google...

Jul 24, 2017

Fraudsters Focusing on Card Testing

A great number of merchants in the US are being attacked by fraudsters. In September 2014, the US experienced 52% of total attack volume. The United Kingdom, China, and the Netherlands experienced 9%, 8%, and 6% of attack volume, respectively. Statistics show that airlines (among e-commerce merchants) are most affected by fraudulent transactions. Airline merchants account for 46% of fraudulent...

Apr 01, 2016

How Merchant Chargeback Protection Can Protect You from Fraud

Every merchant needs to worry about their fraud risk. While many think that fraud happens to online businesses, the reality is that every merchant that accepts plastic card payments is at risk. Some believe that checking a photo ID can help, and it can, it does not protect you 100% from scammers. The ultimate protection comes from a close source:...

Dec 14, 2015

MERCHANTS VS. “FRIENDLY” FRAUD

“Rather fail with honor than succeed by fraud.” – Sophocles Fraud can never be “friendly.” Credit card fraud is harmful to any business. To prevent profit losses, merchants shouldn’t neglect this threat. They should figure out unlawfully filed friendly fraud chargebacks, and minimize the risks and expenses associated with them. Consumer Confidence And Ecommerce Growth As compared to the US,...

Sep 23, 2015

Preventing Credit Card Chargebacks on E-Commerce Sites

Chargebacks remain one of the biggest issues for online merchants. Unfortunately, as more and more consumers take to online shopping, cases of chargebacks have only increased and can be expected to increase even further going forward. Essentially, a chargeback happens when a consumer realizes a mistake on their credit cards and calls their card issuer. The issuer then investigates the...

Jul 20, 2015

Digital Payments Prone to Friendly Fraud, Research Shows

Apparently, switching to digital payment could bring even more trouble. If you’ve been thinking about shifting to digital payment platforms hoping that you would avoid fraud, you may be in for a rude shock. The most popular kind of fraud in the digital world is called “friendly fraud.” You would wonder why someone had to call it “friendly” when indeed...

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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