Checkout abandonment, especially with regard to smartphones, is still high. As a result, transaction volumes become suppressed, and new payment options are encouraged to allow for faster and smoother transactions for consumers ready to make purchases.
Improving Mobile and eCommerce Conversion Rates
Payment processors that need to better mobile and eCommerce conversion rates can choose to have an effective update to their platform. This update has to do with a hosted payment field that helps capture sensitive information at checkout, an advanced virtual terminal to allow consumers to use alternative payment options, and the ability to integrate with PayPal Holdings Inc. to make a subscription and one-time purchase.
PayPal’s unit called Braintree now accepts the digital currency Bitcoin. PayPal’s single-touch technology known as One Touch is developed to streamline mobile checkout. One Touch was designed by Braintree in 2014.
Merchants operating in the high-risk sector should take time to look for the best payment processor in the field to turn to. A highly experienced and reputable high risk credit card processor like emerchantbroker.com knows your high-risk business best of all. EMB is voted the number one high-risk merchant account provider in the US and offers exceptional payment processing services to meet your specific business needs.
New Checkout Processes
High-risk merchants know their business may be affected by higher rates of chargebacks and disputes. Credit card processing fraud is not a problem for emerchantbroker.com. EMB offers the lowest possible rates in the industry.
EMB guarantees top security and reliability for payment transactions thanks to its unmatched merchant account services. All types of businesses, regardless of their credit history, can open a merchant account with EMB that boasts an A+ rating with the Better Business Bureau (BBB).
Researchers in the field note the latest checkout processes feature a growing share of transactions on mobile devices. Research firm e-Marketer based in New York predicts that, in 2017, for the first time, more than half of all digital buyers (51.2%) will make at least 1 purchase using their phone.
According to eMarketer, a digital buyer is a person performing transactions on Web browsers or in-app. The numbers have grown from 40.8% in 2014 and 45.6% in 2015.