Only 17 Months Until EMV Technology Hits

Apr 22, 2015

17 months seems like a long time. However, we all know that time can fly by quickly, so you need to make sure you are prepared. While you, the merchant, can be prepared, and your customers can be prepared, if your alcohol sales merchant account provider prepared?

I hope that everyone will be prepared next fall when the EMV changes are implemented. Some card makers are already offering up the cards, as they are helpful to US citizens traveling to Europe. EMV cards have long been used in Europe, and their percentage of fraudulent activity is very small. This is welcomed news, thanks to the massive hackings that have taken place in the US and Canada over the past few years. However, regardless of how great the technology is, if your alcohol sales merchant account provider is not prepared, you cannot accept these card payments.

Even though it is 17 months away, you still need to make sure that preparations are already being made by your alcohol sales merchant account provider. Many times, merchant account providers wait until the last minute to implement changes – even mandatory changes with advanced notice – and any glitch can knock your business off its feet. Sadly, most merchant account providers are not preparing for the changes. While this may frighten you, you do not have to worry if your alcohol sales merchant account is in the right hands.

The “right hands” is EMB. EMB, or, is the top-rated high risk merchant account provider in the USA, as well as Canada. With EMB, you have the ability to have a fully functioning merchant account, without the outrageous costs that usually come with high risk merchant accounts. If you are a new merchant, or are not versed in merchant account lingo, alcohol sales merchant accounts fall into the high risk category, due to its higher risk of incurring fraudulent activity. There is nothing wrong with operating these companies, but it is tough to find a good merchant account processor to provide account for these companies.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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