COVID-19-related shutdowns forced people to stay indoors and start meeting online more often than previously. Online daters began using video chat services Zoom and FaceTime for organizing virtual dates. The majority of online dating apps created new features such as “digital date.”
Online Dating After COVID-19: Online Dating Merchant Account
A 2019 Stanford study showed that couples were more willing to choose online dating for a relationship than any other means. In 2020, COVID-19 accelerated this trend as a result of the ban on interactions.
Tinder CEO Elie Seidman has noted that being socially isolated doesn’t mean to get disconnected. The daily messaging activity of Tinder’s American users rose by 10% – 15% across the country. Match Group reported there’d been a significant rise in the number of people choosing online dating in Q2 of 2020 as compared to the 1st 3 months of the year.
According to CEO of Plenty of Fish, Malgosia Green, lots of people were expanding their dating life while indoors by using online video services and meeting people through live streaming and chats.
This couldn’t leave adult businesses unaffected. They saw an unprecedented increase in the use of their services. Thus, the need for reliable and low cost merchant processing services became even more vital for merchants in the field.
If you’re an adult business owner interested in secure and cheap payment processing services, such as an online dating merchant account, consider applying to eMerchantBroker.com. EMB, classified as the #1 high risk merchant processor in the U.S., is also a reputable alternative online lender that guarantees quick and hassle-free access to the services you need.
Online Dating Is Changing
The stay-at-home orders in March 2020 caused Bumble to witness 26% growth in the number of messages sent on its platform.
Online dating rules started changing because of the new reality created worldwide. Online daters started turning to Zoom and FaceTime to organize meetings. Because of COVID-19, online dating apps became more popular than ever before.
When it comes to the app users, they became more selective about who they’d like to meet in person. Moreover, online daters started spending more time on chatting. Also, they started using virtual options, including video calls, online games, and Netflix Party more creatively.
As you see, COVID-19 created a situation where singles started looking for potential dates over the internet. Virtual dates grew unexpectedly. Moreover, online dating embraced changes to meet the new climate.