Internet Marketing Tips and Tools to Help Small Businesses Grow

Aug 31, 2015

Many small businesses have been taking their trades online to benefit from the huge online market. With billions of consumers now using the internet as the primary destination for shopping activities, you stand to gain a lot if you can successfully launch your business on the internet. Moreover, doing business online has been made simple with the introduction of a wide range of tools that can help you to get the message out quickly and attract as well as convert leads effectively.

However, when throwing yourself at the deep end, there are a few things you need to consider;

  1. 1.      Have a business website

Having a plan and creating the assets you need to sell online is critical. Assets are the properties where your business may be found. As such, the first asset is a functional website. A website acts as the home of your business on the internet. It is where people can find the both the products you’re selling and learn about your offers, promotions, and discounts. A business website is also the place where consumer can come to find contact information which they can use to reach you. The “URL” for your site, is like the “street address” to your business.

  1. 2.      Learn the rules of online engagement

In online business, there are rules that must be followed if you want to be successful. These rules must form part of your internet marketing plan. The first rule is search engine optimization. With millions of businesses competing for a place on the elite pages of search engine result paper, there must be a way to rank websites. Search engine optimization (SEO) involves a series of steps that together could see your business get a good ranking when people search for certain products on search engines.

  1. 3.      Get social

Another key to success on the internet is to learn to make “friends” or communities. There is a trend on the internet where consumer trend to only buy from sellers they can trust. To make them trust you, you need to show them that you’re always available for them. An excellent way to do is by engaging them on social platforms such as; Facebook, Google+, and Twitter.

With these three tips, the only other thing you need is an internet marketing merchant account through which customers can pay you for purchases made or services offered.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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