Making purchases online is not something consumers give much thought to these days. It has become such a natural, everyday thing. Even so, much goes into the online shopping and checkout experience. As a merchant, you know just how much time and thought goes into creating a positive, seamless customer experience, none of which would be possible without payment gateway integration.
How does payment gateway integration function?
As an online merchant, it definitely helps to understand the ins and outs of your website and checkout process. Consumers today expect a simple, hassle-free payment processing experience. If you fail to offer them that, you risk losing customers to your competitors.
To make sure you provide industry leading processing services, start by breaking down the payment gateway integrations. Once you understand how this process works, you will be better equipped to choose the payment processing provider that is right for your business type and industry. The following information will help you get started.
All payment gateway integrations can be classified in four different ways:
- Simple checkout method
- Direct post method
- Server integration procedure
- Advanced integration procedure
How Does Each Payment Gateway Integration Method Work?
The simple checkout method, as the name implies, is the simplest way to integrate payment gateways into a website. It involves directing the user to another site to create the transaction (e.g. being directed to PayPal). The only problem with this method is that the customer must leave the website. Some might consider this to be a hassle, leading to dropouts.
With the direct post method, the transaction remains on your site but then sends the customers’ information into the secure gateway. The trade is then handled there.
The server integration method (SIM) gives you the option of managing transactions on your website. However, the transaction is still being processed by a payment gateway service provider. Your customers are simply not aware that someone else is managing the transaction. (Keep in mind you must be PCI compliant or have an SSL certificate).
Finally, the advanced integration method (AIM) gives your brand complete control over its transactions. When the link is made to the payment gateway of your choosing, it only needs to be made once. (SSL certificates are required).
Why Do You Need A Payment Gateway?
A payment gateway examines and transfers transaction data safely for your business. For example, it sends pertinent information to an issuing bank like a credit or debit card number linked to a bank account. It also authorizes the movement of funds between your customer and your business.
If you need to improve your company’s payment processing options, eMerchantBroker.com offers unique high risk payment gateways to make sure your checkout process is flawless. EMB, the nation’s #1 high risk credit card processing company that carries an A+ rating with the BBB, is well aware of the challenges associated with high risk businesses and can best help you get the right payment gateway integration for your business.