Shopify is an excellent platform that can assist potential business owners to launch an eCommerce store in an efficient, stress-free way. However, even the best of platforms cannot automatically draw in sales for you.
To say that the online business community is oversaturated is putting it mildly. In fact, it is estimated that there are 375,000 online stores currently using Shopify as their e-Commerce platform. One of the many ways you can stay ahead of the curve is to be willing to adopt the technology necessary to give you the competitive edge and stay in the game.
As a Shopify store owner, your goal is simple: attract more customers to buy your product. And most importantly, keep them happy and coming back for more.
Let’s explore some actionable ways you can grow your business with Shopify.
- Mobilize Your Store
In North America alone, 60% of all Internet use comes from mobile devices such as tablets and smartphones. Europe is quickly catching up. If your Shopify store has yet to be optimized for mobile, this is translating into a considerable loss of sales. All you need to do is implement a Shopify theme that is optimized for mobile and you’re in.
- Get On Live Chat
The key to running a successful online business is to use the latest technological innovations to your advantage. By using live chat within your store, you are ensuring that your customers get instant answers and you deliver their needs, fast. Other benefits to using a live chat feature include driving more traffic and ultimately increasing conversion rates.
- Sell On Social Media
Social media is no longer just another option, it’s a necessity. It is a critical channel to develop and nurture relationships with your customers. Whether you choose Facebook, Instagram, Twitter, it truly depends on where your customers tend to hang out. In just the last few years, Shopify has provided “built-in social media like buy buttons that convert these platforms into new selling channels. These buy buttons make it easy for consumers to purchase items without having to leave the social media platform.
- Funding Your Growth
Many e-Commerce businesses struggle to take their enterprises to the next level due to lack of funds. Although some do seek financing via their local banks, it may not provide the best results.
Knowing this, Shopify has created its own financing called Shopify Capital. Eligibility for this program is based on your history with Shopify. Merchants who are eligible can get a cash advance or a business loan. Funding can fall between $200 and $1,000,000.
If you are not eligible for Shopify Capital or you are in need of more assistance, Shopify sellers can check out Payability. You can receive up to $250,000 as soon as the next day to invest in your online business. Your approval and the amount of funding will depend on the health of your account and sales performance throughout Shopify and all sales channels.
Final Thoughts
Although they may seem ubiquitous, Shopify and eCommerce businesses are still developing. There will always be a need to tweak and improve processes in order to attract and retain customers. What is essential is that sellers must always stay current on the innovative technologies that make your e-Commerce business more efficient and thereby ensure a steady flow of income.