Success of any business is based on two very important stakeholders – employees and customers. The fact that proactive customer service helps build relationships and keep the customers happy is not news to anyone. But, what if there was a link between the happiness of the two parties? What if you could keep both these stakeholders happy by arranging for a proactive help desk?
Recent studies have suggested that extrovert employees that come in contact with one another, converse, and are social, tend to be much happier AND more productive. They improve the overall environment of the organization and offer a great boost. Academic research carried out by Fleeson et al., 2002, and more recently Ching et al., 2014, indicates that businesses with extrovert employees tend to have a better work environment that helps ease their way to achieving different targets.
When you give your employees a chance to be a part of proactive customer service, they get a chance to exercise their extroversion. They come in contact with different customers, hear their concerns, suggest solutions, and be overall social. At the same time, your customers start to take notice of your concern for their welfare. Here, you are going right in both directions. Employee retention rates will increase, while customer retention costs will go down. What you will get is a situation that is an absolute win-win, to say the least.
The reasons why it is stressed time and again that happy customers are the real assets of any business is because it is true. These people you send smiling are not just going to spend more money, but also spread the word about your business. The happier you ensure they are, the better their recommendation. The multiplier effect sets in and your sales start to sky-rocket through the roof. This calls for a greater emphasis to be put on your customer service.
One route you can take here is employing the services of help desk professionals that boast a great experience in the industry and help you deal with customer queries in a more efficient manner. This has the potential to increase your customer happiness ten-folds. But for this to happen, what you need is a help desk merchant account.
At eMerchantBroker, we offer you specialized help desk merchant accounts that help you hire professionals, pay and accept through credit cards, and let the happy customers bring prosperity to your business.