Buy Buttons and Single-Click Tech Predicted to Drive Mobile Commerce

Oct 20, 2015

Buy buttons and single-click tech are set to be the next tools to drive commerce on smart phones. According to eMarketer Inc., a New York City-based market-research firm, smart phones will reach $27.7 billion in retail mobile commerce this year. eMarketer Inc. predicts sales will increase to $36.6 billion in 2016. By the end of 2019, mobile commerce is expected to make up nearly $41 billion in annual retail sales. If you want to experience increased sales, consider adopting mobile commerce solutions.

Merchants across a variety of industries are excited about mobile commerce as a growing number of consumers decide to complete shopping transactions with their smart phones. Since consumers have become accustomed to searching for the items they want on mobile phones, adding buy buttons and single-click tech allow consumers to finish their shopping journey. eMarketer Inc. explains that consumers are making more purchases on smart phones due to larger screens, and the integration of buy buttons with social-media networks like Pinterest and Facebook.

Buy buttons import product information from retailers and streamline user purchases. Over the past few months buy buttons have gained steam, as multiple technology companies began rolling them out onto application programming interfaces (APIs) to integrate with merchant operations. Single-click checkouts are geared to increase mobile commerce. Not only will it make shipping more simple and faster for users, single-click will eliminate the need to enter billing and shipping data on small mobile screens. There will also be technology which uses stored data like card credentials so that consumers won’t have to re-enter credit card numbers.

This week PayPal Holdings Inc. and Visa Inc. announced single-click development efforts. PayPal’s One Touch technology is in 13 new markets in Australia and Europe. Visa’s Checkout service is now available in 16 countries with 6 million registered users, and a 92% rise in registrations this year.

Now merchants with mobile or eCommerce Payment solutions can be propelled into sustainable profits with the help of EMB. As the world enters a new era of payment processing, our management team will create, monitor, and protect your accounts. Start your new eCommerce merchant account today.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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