Skip to content

An Outlook of the Credit Card and Banking Industry

In a bid to help consumers make prudent financial decision in the aftermath of the recent recession, two leading commercial websites WalletHub and CardHub have jointly released the Q2 2015 Credit Card and Banking Landscape Report.

As you would expect, the report touches on several areas of both credit card usage and banking trends leading up to the end of June 2015. Credit card offers typically fluctuate in value and change following the prevailing economic climate or issuer strategy. As credit card trends change, the report can give you a clear insight into the current state of affairs and allow you as a cardholder to make more informed decisions.

The banking sector too has been experiencing several changes, especially in the period after the recession. The Federal Reserve, for instance, is close to raising interest rates after close to seven years. This could significantly impact mall businesses. But, how? Again, this Report carries a lot of information for consumers to digest.

Insights from the report

The first thing noted is that credit card rates have held relatively stable recently except that APRs for users with fair credit went up 3.61% while those for those with excellent credit rose 1.47%. Also of note is that as cash continues to be perceived as more expensive compared to cards, card companies have increased cash advance fees by close to 60% since 2010.

Credit card initial reward bonuses also fell in value during the 2nd quarter of 2015 after a 40% rise over the past three years. Points/miles fell by a close to 3% (2.84% to be exact) while cash based bonuses fell by a whopping 5.09%. The takeaway here is that this is an excellent time to apply for a bonus as their value is still relatively high!

On the other end, complaints about “advertising and marketing” rose by 180% while complaints over rewards grew by 169%. Of those, 64% and 71% respectively were complaints directly pertaining to the U.S. Bank, the worst culprit in the report.

With regards to banking, the report indicates declining interest rates for deposit accounts. Rates for checking accounts fell by an impressive 6.03% over the 2nd quarter of 2015 while those for savings accounts fell by up to11.52% over the same period.

Even more important is the fact that personal online-only accounts provided the greatest returns, offering 61% greater returns than personal online checking accounts. Maybe a good reason to obtain a high risk merchant account for your online business, right?