Live video chat is a great resource for businesses of any size and type. According to Gartner research, roughly 100 of the top 500 corporations worldwide will be using video chat for customer-facing interactions this year (2018). More and more forward-thinking businesses that want to gain a competitive advantage are incorporating this technology. How can live video chat help your adult business, you ask? Below are 6 reasons why you should consider using live video chat:
1. Increase Customer Service
Live chat plays a huge role in customer service. When a customer has a question about a product or service, they expect to have a speedy answer – especially in our high-tech world today. Live video chat allows agents to quickly answer questions and guide customers through complex instructions. The biggest advantage of all: live video chat creates the sense of presence that is lost as more and more stores move from in-store staff to online shopping carts.
2. Boost Sales
Customers do not like when employees follow their every move as they shop in a store, nor do they appreciate having a sales rep hover over them as they consider a purchase. Video chats allow you to strike a good balance between allowing your customers room to browse and having their questions answered. According to an ATG Global Consumer Trends study, roughly 90% of customers say that live chat is helpful.
3. Cut Down on Expenses
Whether your business is a startup or an established firm, expenses can be overwhelming at any stage. Customer service requires searching for the right people, going through the hiring process and investing weeks to train them. Live video chat, on the other hand, considerably cuts down on the time spent for each call. Even text-based or phone-based conversations take longer. This means you can cut back on the number of customer service agents you have to hire, saving you money.
4. Strengthen Employee Collaboration
Live video chat improves employee training and collaboration. Gone are the days where employees had to walk from one department to another or send awkward emails. Workers can now communicate face-to-face from their desk using live video chat. Employees during the training stage can also use live video chat to ask questions with a quick click of a button; you might even be able to eliminate the need for new employees to shadow other, experienced employees.
5. Utilize Proactive Outreach Capabilities
In addition to improving customer service, live video chat has the potential to be a powerful proactive outreach tool. Utilizing live video chat platforms’ sophisticated monitoring and tracking features, for example, can alert agents to website visitors. These features can also provide valuable data your agents can use to initiate a conversation.
6. Gain a Competitive Edge
As mentioned above, live video chat can give you a competitive edge. In the online world, the competition continues to grow and become more and more fierce. With new technologies being added every day, incorporating live video chat can help make your business standout.
How to Invest in Quality Live Video Chat
Do you need funds to make your plans for adding quality live video chat happen? It can be hard to find merchant services for an adult business. Traditional financial institutions typically shy away from the industry and categorize it as being “too risky”. If you need business funding and an adult merchant account, consider the high approval rate and fast business funding options eMerchantBroker.com has to offer. You can secure cash in as little as 24 hours and invest in the live video chat you need to take your website to the next level.