WooCommerce or Shopify? How to Choose the Right Platform for Your Business

Jan 18, 2022

There are currently 2.1 million online retailers in the U.S. and 7.9 million in the world. Without a doubt, building an online store is an exciting undertaking. It’s a great opportunity to expand your reach, gain new audiences, and further research and develop your product or services.

The key is to make sure you partner with the right providers and companies from day one. If you’re considering tackling this task, you might’ve run across WooCommerce and Shopify, two top contenders in the world of e-commerce. Collectively, these giants boast billions of dollars on a global scale.

So, how do you choose between the two platforms? Research, and lots of it. Even if they are industry-leading platforms, no product is perfect and every business owner has unique needs. You will need to determine which one is best suited to your situation, business type, and goals. The following insights will help you get started.

Shopify vs. WooCommerce

As discussed, Shopify and WooCommerce have long positioned themselves as the best e-commerce platforms. When merchants look for a company to partner with as they build their online store, they typically think of these two platforms. They both have top ratings, create a user-friendly experience, and provide the support you need to take your online store to the next level.

While they have several similar features, WooCommerce and Shopify also have many differences too. WooCommerce, for example, is known for being customizable. That creativity, however, does come with a price tag. Meanwhile, Shopify offers a more complete package for business owners who are not interested in diving into the technical side of website building.

Here are a few more details that will help you decide which route you want to take:

  • Free Trial Length. You can try Shopify for free for 14 days, no credit card is required. WooCommerce is free, open-source software.
  • Transaction Fees. WooCommerce requires you to choose a hosting partner and purchase a domain name fee; hosting costs are around $120 a year, and $15 for a domain name. Shopify offers different pricing options, Basic Shopify $29/mo., a middle package for $79/mo. and an advanced reporting package at $299/mo.
  • Online/Offline Usability. WooCommerce can only be used online, while Shopify can be used online and offline.
  • Payment Methods. WooCommerce currently provides 80 payment gateways. Shopify is linked to the business owner’s bank account. 
  • Hosting. WooCommerce does not include hosting, but Shopify does.
  • Support. WooCommerce features an in-depth support tab and loads of online forums. Shopify also includes an easy search feature and direct contact with an expert for questions/assistance.
  • SEO. WooCommerce makes SEO simple with SEO plugins and the service provider Yoast for instant feedback. Shopify makes editing title tags, meta descriptions, and URLs for blog posts and webpages easy.
  • Blog. Both WooCommerce and Shopify include a website blog.

Above all, make sure the platform you choose is used by other businesses like yours. For example, if you’re operating a CBD shop, make sure the platform is successfully used by others in your industry. You want to make sure that they provide the customization and features that meet your unique needs (e.g. Shopify cbd).

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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