Women In The Male-Dominated Travel Industry

May 16, 2017

Women play a dominant role among travel consumers and sellers, but they don’t occupy the highest decision-making positions in the industry.

In 2014, women made 80% of travel decisions, which equals to $125 billion of the travel industry’s purchasing power.

Women are becoming more and more confident and empowered to travel alone, as the recent statistics show. This trend has made women-only travel companies jump up by 230% over the last 6 years.

As of 2012, women made up 72% of travel agents, and the number has grown since then, according to Phocuswright, a global travel market research company. Consumer research shows women make 70% of all travel-buying decisions, according to Female Factor, a company that helps increase sales and market share with the world’s most powerful consumers.

However, only 33% are in the leading positions at travel organizations like the American Society of Travel Agents.

If you look at the boardrooms and C-suites at some of the leading global travel companies, you’ll see the following numbers:

  • 1 woman on an executive team of 25 at Las Vegas Sands (4% representation)
  • 3 women on the 9-person management team at American Airlines
  • 3 women on the management team of 11 at Priceline Group (27%)
  • 2 women on Disney’s 14-member management group (14%)
  • 1 woman on Delta’s 9-member management team (11%)
  • 1 woman out of 13 (8%) on Hilton Worldwide’s executive committee
  • 2 women on the 10-member executive committee at Amadeus (20%).
  • 5 women are among the company’s 21 senior executives, and 2 of 9 board members are women at Carnival Corp

Both male and female travel business owners should turn only to a reputable payment processor like emerchantbroker.com to open a low-cost and reliable travel merchant account for their travel company. EMB is voted the #1 high risk merchant services provider in the US and offers exceptional payment processing services to merchants of any type and size. EMB boasts an A+ rating with the BBB and is rated A by Card Payment Options. EMB is one of Inc. 500’s Fastest Growing Companies of 2016.

Travel industry executives are overwhelmingly male, and women don’t seem to discuss the topic openly. Laura Mandala, founder of Women in Travel & Tourism International and managing director of Mandala Research, suggests that women should have a collective approach towards the issue. According to Mandala, whenever women feel they aren’t treated equitably, they should grab their bag, work somewhere else.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

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Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

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