WOMEN AND THE FIREARM INDUSTRY

Feb 11, 2016

“Every problem is a gift — without problems we would not grow.” –  Anthony Robbins

More and more women are buying handguns these days. They prefer especially small weapons that can easily be hidden or concealed. There are women who start their own companies to offer products tailored to women’s needs.

Women Starting Firearm Companies

Lorelei Fay from Boise, Idaho, started sewing corset-style holsters and selling them in 2014. She opened her own company called Miss Concealed. Fay is sure women want to protect themselves. Both men and women don’t want to be victims.

Fay says she started selling her holsters on eBay. She called her holstered corsets Hidden Heat and offered them at $30 to $50. Soon, Fay had a great success.

Fay had to hire more sewers (seven) as her revenue jumped to $200.000 in 2015. Orders grew even more after a mass shooting in San Bernardino, which resulted in 14 deaths in December 2015.

In January 2016, the National Shooting Sports Foundation’s SHOT Show took place in Las Vegas. Fay stopped taking orders for some time, as the sewers couldn’t keep pace with new orders. Interestingly, Fay wasn’t the only woman entrepreneur representing the modern gun market at the SHOT Show.

Firearm merchants starting their online business should choose the right professionals in the field to take advantage of the unique opportunities available on the Internet.

Well-established merchant account providers like EMB can offer the lowest possible rates and the most convenient payment processing for gun dealers. With EMB, you can get the best online firearm merchant account for your high-risk firearm sales.

Modern Gun Industry

Leslie Deets is the founder of Concealed Carrie, a startup offering firearm-centric handbags. With her husband, Deets co-owns Sharp Shooters USA in Roswell, Georgia.

Handbags offered by Deets contain concealed holsters for small handguns. She is the designer of her clutches, purses, satchels, and compacts. Deets makes them both fashionable and useful to provide quick access to hidden guns, pepper spray, and conducted electrical weapons or Tasers. These products are be sold at up to $229, but Deets also offers free replacements.

Tessa Renaud, an obstetrician/gynecologist from Baton Rouge, Louisiana, has also started her own self-protection business. She designs a line of lace flexible wraps. These items can be fastened to the body with the help of metal clips.

Renaud was also present at the SHOT Show. Her booth featured a lace-wrapped mannequin like a mummy, which had replica guns tied to its legs, arms, and torso. At the SHOT Show, Renaud and her husband, Mike, launched a new wrap holster designed for men.

About 2 years ago, the Renauds launched Lethal Lace. They offer wrap holsters at $58. In 2015, the couple sold one thousand products that counted for $25.000 in December alone.

The modern firearm industry is growing and reshaping. Self-defense is serious business for many women.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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