Walmart’s Efforts To Reduce Electronic-Payment Costs

Feb 09, 2017

Walmart Stores Inc. has recently partnered with J.P. Morgan Chase and Co., aiming to minimize costs associated with electronic payments. This year, Walmart Store Inc. is going to offer Chase Pay service, enabling shoppers make payments at and via Walmart app, as well as the Walmart Pay mobile service that consumers can enjoy in stores.

Walmart Offers

All this is the result of Walmart’s strategy focused on finding ways to reduce fees it pays for debit and credit card payments. According to Chase, merchants who use its payments suits would be able to pay lower fees for processing multiple card transactions.

Moreover, Walmart is a valuable partner of card networks. Walmart customers won’t be deprived of the opportunity to make payments with cards, including payments via one-click web or mobile buttons. This also refers to MasterCard Inc.’s Masterpass and Visa Inc.’s Visa Checkout. In addition, customers will be able to use Walmart’s own cards with Visa and MasterCard.

If you’re looking for secure and low-cost merchant account for your business, consider turning to EMB is the top high risk payment processor in the US and has an A+ rating with the Better Business Bureau (BBB). EMB is rated A by Card Payment Options and is one of Inc. 500’s Fastest Growing Companies of 2016.

Walmart and Chase

The integration with Walmart is part of Chase Pay rollout. The latter is designed to work both inside merchants’ apps and websites and in Chase Pay app. The service was rolled out earlier.

It is interesting how Walmart will encourage credit-card users to change their habits. According to the analysis in the field, the top successful retailer app introduced by Starbucks Corp. offers unique features that attract customers. These include easy-to-use reward points and the ability to order coffee ahead of time that allows for skipping the line. A Walmart spokesman didn’t give any comment on how the retailer will encourage shoppers to use Chase Pay.

It is important to note that the battle between retailers and credit-card networks still exists. In September 2016, Walmart put a ban on Visa cards in some of its Canadian stores because of some issues concerning fees.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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