Vitamin: The Next Online Boom

Jan 30, 2015

Are you searching for the next great investment that promises to grow for years to come? The vitamin supplement business is quickly becoming one of the most profitable markets in the world. In 2014, Americans spent over $60 billion on vitamins, and supplements. This year, health experts predict an increase in weight loss supplement sales instore and online.  Now is the time for progressive entrepreneurs to investigate the vitamin supplement sales arena.

Vitamin supplements have become a part of the American landscape. According to CNN, over half of the American adult population uses a vitamin supplement. Some of the most popular supplements are multivitamins, and their biggest audience are older adults searching for safe alternatives to essential nutrients like Vitamin D and folic acid.

Companies like Arm & Hammer, Proctor and Gamble, and Pfizer Inc., have recently invested in dietary supplements. The appeal of vitamin supplements is simple. From the demand side, consumers want them, and are willing to pay a lot of money to look and feel healthier. From a supplier’s perspective, vitamins are a great investment due to an increasing demand for the product, and because supplements avoid the tough scrutiny of U.S. regulatory laws.

A spokesperson for Olay vitamins gave a brief explanation for the boom. She noted that today’s consumer is more health conscious and want to focus on preventative care. This has created a market that can no longer be ignored by large pharmaceutical or consumer – products companies, which experts predict will be battling it out in the coming years.

Last year, consumers spent over $23 billion in the United States alone and sales are predicted to increase by 5% to 7% in the following years. Consumer spending over the web has also increased in the vitamin supplement field with the majority of e-commerce spending being charged to credit and debit cards. This is good news for payment processors.

Currently, consumers still prefer vitamin supplements from well-known or independently owned sources. This means that the time is now for new and independent vitamin supplement merchants to establish vitamin supplement merchant accounts. Contact us to learn how you can start your vitamin supplement account.

Let us help you get a Vitamin Supplement Merchant Account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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