The vitamin supplement market is booming. Consumers are swamped with a variety of offers to choose from designed to help them lose weight, perform better in the bedroom, increase their energy, and more. However, some of these vitamin supplement effects are exaggerated or are made up completely, leading to consumer scepticism about even the most credible vitamin supplements, and making the obtainment of a vitamin supplement merchant account nearly impossible for legitimate businesses.
Recently Vitamin Shoppe, a large retail chain, was sued for allegedly misleading consumers about the contents of a protein product and its health benefits. Plaintiffs in the lawsuit claim that Vitamin Shoppe’s BodyTech line exaggerated the amount of Aminogen that the product contained, which helped absorb the protein product. The complaint states that if the consumers were aware of the truthful amount of Aminogen available in the protein product, they would never have purchased the product.
False labelling claims have been on the rise in America, as the vitamin supplement craze has created a foothold in healthcare. Businesses that promote and sell vitamin supplements must be extremely careful as to how they label their products to avoid class-action lawsuits.
eMerchantBroker is an experienced payment processor that will help you open a vitamin supplement merchant account in as little as three days. Due to the high amount of fraudulent activities and claims that occur in this industry, it has been labelled “high risk.” This classification makes it very difficult to obtain a credible payment processor, as your business is seen as one with an above-average chance of failing.
eMerchantBroker specializes in dealing with high risk businesses like yours and has vitamin supplement industry experts available to set up, monitor, and expand your merchant account.
Contact us today, and begin accepting card payments whether debit or credit, to increase the sales and profits of your vitamin supplement business.