Tough Times Of Magazine Ownership

Jul 28, 2014
tough-timesIf you have ever dreamed of owning your own magazine, it might be a reality if you are able to plan correctly. Making a business plan that includes the details of the market potential and a detailed plan of the product you are hoping to create, might be the starting block of owning your own magazine.

There are 1000’s of magazines on the market, and new ones launching each year; however, the statistics of a magazine surviving are relatively low. Some experts blame this on an underdeveloped business plan and rushing into production before you are ready.

Finding investors for your magazine is difficult; there are many hopeful magazines all looking for the perfect investor who will realise their dream, too. Nevertheless, this is not reality and showing dedication and commitment to the magazine and even creating a prototype will allow potential investors to see that you are determined with the concept.

If you are not aware of the magazine business and have little experience in this area, thinking you are going to go in to the business and make millions is just not true life. Gaining experience in this area before you go it alone makes sense, but this is time and before you launch any publication, you need to make sure you have the basics in place, from the magazine sales merchant account to the companies wishing to place adverts.

Even if you have the best editorial content and the design is fantastic a magazine can still fail, it needs readership; sales and advertising for even the most basic of magazines to see it past the first issue. There is a 70% failing at this point. Surviving that first year is going to decide if the magazine has the knowhow and the ability to turn a profit on the original investment.

Therefore, if you have dreamed of being the owner of a magazine, this dream could be possible if you spend enough time getting the planning stages right and securing the funding for those first few issues, which will decide if your magazine is what the 80% of adults who read magazines, are looking for.

EMB can help, contact us today for a magazine sales merchant account

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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