Tips to Improve Your Electronic Cigarette Business

Aug 21, 2015

Electronic cigarette usage is on the rise, which is great for their merchants. While the sales are huge, and merchants are making a killing in the market, it may be tough to break into the market. One issue with electronic cigarette merchants is that everyone is the same. There are only so many ways that you can market a product, right? Not so fast. While the market may seem cookie cutter to most, there are things that electronic cigarette merchants can do to help their business stand out amongst the crowd.

First off, as with any venture, you need to know what you are selling. Be up to date on the latest technology and studies. If a new study shows that electronic cigarettes are helping people quit tobacco cigarettes, cite it on your website, and let your customers know. Also, be sure to use keywords on your website, especially in blog postings and item descriptions. This helps bring up your site in an online search, without having to spend money for a search engine to promote it. Have you ever noticed items in bold font on an internet search? Those have been paid for by merchants. Don’t be that guy, because it comes across looking like an ad rather than a legitimate site.

Also, be sure that you have a social media presence. Facebook, Instagram, LinkedIn, and Twitter are great for finding like-minded consumers and business contacts. When operating a social media account, be smart with your business posts, but also post things that allow your business to become personable. If a staff member is having a birthday or anniversary, post about it. If someone just got engaged, post about it. Posting personable things to your business page helps your business come across as friendly – and not just a sales ad.

One of the post important things for a business is a great merchant account. Finding an electronic cigarette merchant account can be tough, but this is one of the best things that you can do to help your business succeed. A good electronic merchant account provider can help you better understand your business and customers, so that you can succeed. This is the first thing that you should look for when opening your business, and it can take you and your business to great heights.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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