Online firearm sales are a growing market, and with the new stricter state and federal regulations, many customers are turning to these online retailers for their firearm and ammo purchases. While it seems easy to open a website and begin selling, there is a lot of work involved in selling firearms and their ammo. While you need a good marketing plan, you will also need reliable firearm sources, reliable shippers, and a reliable merchant account processor.
First off, you need to decide what your business is about. You need to figure out if you are going to sell firearms exclusively, or if you are going to offer other outdoorsy-type items, as well. This can help you figure out your businesses name and website name, as well. If you call it “Outdoor Supplies”, but you only sell firearms, people can be misled. Likewise, if you call it “California Firearm Suppliers”, and you carry 1 style of gun and 500 various outdoor supplies, people will likely head to your site for the wrong reason.
Secondly, make sure of the rules and regulations in your state dealing with firearm and ammo sales over the internet. States, cities, and even counties vary on this regulation, so be sure to do your research before purchasing stock and putting up a website. After you sift through the regulations and are ready to go, be sure to let your potential customers know of any special knowledge or services you offer. For instance, if you rebuild guns, let them know. Post some of your rebuilds, as well as generic prices. Youtube.com videos are also helpful to show potential customers (and the general public) how to care for firearms, how to safely use them, what to look for in a rifle, and anything else that you may consider important.
Lastly, you will need an online firearm merchants account. This is possibly the hardest part, as the majority of merchant processors will not accept online firearm dealers as clients, because these merchants are considered “high-risk” to their slightly higher risk of fraudulent activity. It is best to look for a high-risk merchant account provider, such as eMerchantBroker.com (or EMB). We at EMB are dedicated to helping high-risk merchants by providing the best possible processing services at great rates. We offer the best terminal equipment, software, and security, which is something that others do not do. For your online firearm merchant account needs, look no further than EMB.
The firearm sales industry is growing, and there is no better way to get involved than by being an online retailer. This can be tricky, due to local and state regulations, however, if your area allows it is the perfect time to invest in this industry. After figuring out your business goals, contact us at EMB for your online firearm processing needs.
Contact us today for an online firearm merchant account!