Tips and Advice for Starting an Online Dating Site

Aug 01, 2014
2 Laptops with male and female avatars and hearts floating between themThe business of online dating is booming because people find it easier and more convenient to find potential love interests online. You are surely familiar with some of the biggest dating sites, such as eHarmony and Zoosk, but there is a lot of room for new sites, especially if you have a unique angle. Before diving in and building your online dating site, it is important to know the basics so that you can create the biggest potential for success once your site goes live online.

Will Your Website Be Free or Paid?

Subscription sites can get plenty of visitors, but free sites are more likely to get more signups because free sites come with no risk to users. You can still make money by adding ads and selling ad space on your site. If you start with a free site, you can always add subscription services later on to increase revenue.

Will You Create a Niche Dating Site?

There are so many niches that have not been tapped into yet that have the potential to be popular and profitable. You can find niche sites for different races and cultures, different religious affiliations, different age groups and different occupations and interests. Simply do a little research to learn about the different sites out there and pick an angle that is not covered or one that is poorly covered. This helps to increase the chance of more signups.

Make the Site User Friendly

It is imperative that when people go to your site that they find it easy to use. It is worth the expense to hire an experienced and well-qualified web designer to ensure everything works properly. Ideally, you will work with someone that has experience with dating sites so you know that they know how to build the site from the ground up.

When you are preparing to build and launch an online dating site, you want to do everything possible to ensure success. This means you want to know and understand the basics before you even know your domain name. Preparation helps to ensure that the process goes as smoothly as possible.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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