Tinder Stopped Using Play Store’s In-App Payments System

Sep 18, 2019

The majority of e-commerce merchants that sell their products/services through apps turn to the Google Play Store and the Apple App Store. Now, Tinder has decided to bypass Google Play for in-app payments. Are you an e-commerce merchant interested in accepting money online? Do you want to know more about this topic? If yes, go on reading this post.

Tinder Bypassing In-App Payments

The Google Play Store and the Apple App Store are the main marketplaces for lots of independent developers where they can reach out to millions of potential customers. These marketplaces enable merchants to not only enlarge their customer base, but also allow customers to enjoy the convenience of not having to submit payment details every time they process a transaction.

Now, Tinder has turned into a hot-button topic as the most recent app to have launched its new default payment process. Tinder is a popular dating app for mobile users and has gained immense popularity thanks to its location-oriented features.

Tinder’s new feature for its Android app allows for submitting credit card details right into the app, thus bypassing Google Play for payments. More specifically, the app has found a new way to avoid the Google Play fees: it ignores what the store’s operators want.

More particularly, as soon as the credit card information is entered, the online dating services provider not only remembers it but also doesn’t provide an opportunity to swap back to Google Play for future purchases.

The modern payments landscape is evolving and changing in ways no one could expect in the past. These changing are happening too fast, so you should keep up with the latest trends and developments so to be able to offer only the best to your customers.

Thus, working with a true payment specialist like eMerchantBroker.com has become critical to the success of any e-commerce business. EMB, considered the nation’s top high risk processor and a reputable alternative online lender, can best help you with in-app payments, and not only.

eMerchantBroker.com is a BBB-accredited payment processing company that also carries an A rating with Card Payment Options. Besides, EMB is ranked as the “Best All-Around High Risk Merchant Account Provider” by ValuePenguin. EMB offers the cheapest possible rates and the fastest possible approval in the space.

Apps Skipping Google Play Store & Apple App Store

Let’s first take Tinder. The company is testing new features on its apps on a regular basis. This new path the company has chosen to follow is just another experiment to test out new payment options, and customers can only benefit from its new feature.

There’re lots of popular applications that offer a lighter version to be more appealing to a larger user base in many different areas. Tinder can’t be an exception. Tinder’s parent company, the Match Group, has unveiled its plans concerning Tinder Lite aimed at meeting users’ needs in expensive mobile data areas. This way, the company can also reach out to a larger number of customers and raise more revenue.

In 2017, BBC estimated that nearly 57 million people were active on Tinder on a monthly basis. Now, like the music streamer Spotify, which has filed a complaint against Apple, the Match Group is against Google’s 30% cut of in-app revenue generated in the app storefront.

In fact, Tinder isn’t the one and the only example in this regard. The number of companies trying to bypass both the App Store and the Google Play Store in-app payment systems is growing. E.g., in December 2018, Netflix made it impossible for new and returning subscribers to use iOS to pay for their subscriptions via the App Store.

According to a research analyst at an Australian multinational independent investment bank and financial services company, Tinder’s decision can’t affect Google’s bottom line to a great extent. However, this could pave a path for other companies to take similar action.

To sum up, Tinder has decided to skip the Google Play Store. If this move further grows, that could result in a massive impact on the billion-dollar industry dominated by Google and Apple Inc. So, the online dating services provider is no longer using Google Play’s in-app payment system.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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