Things Merchants Can Learn from Online Dating Sites

Feb 19, 2016

Online dating is one of the most successful ventures of the 21st century. Successful online dating websites have built a billion dollar industry based on connecting lonely hearts together using algorithms to search for common interests, attitudes, and beliefs. Graph databases are one of the driving forces behind this approach, as they specialize in identifying potential matches between multiple data points. As a result, search engines like Google are able to use data to build a connected dataset, resulting in much better search results.

Retailers can learn a lot from how the online dating industry uses data to connect individuals together. In their case, retailers can utilize similar strategies to match consumers with products. Until recently, only large organizations like Google could afford complex databases to make critical connections. But thanks to cheaper, off-the-shelf graph databases, almost any merchants can make the most out of the real-time data they provide.

Retailers like Walmart are using graph database technology to analyze customer purchases online and in-store. Amazon has mastered using recommendations to increase their bottom line. With a graph database, retailers can look at online transactions and do simple collaborative filtering-type recommendations. Graphs also allow for a quick analysis of online shopper behavior and their relationships with merchant products. This enables retailers to recommend products for each and every customer based on purchase history. This could drastically increase profits as customers purchase recommended products that they may not have without the recommendation. Organizing and matching current and even future products with customers is easy for graph databases, and leads to better customer service and happier customers.

The world of retail is changing. Merchants must utilize technologies like graph databases to offer customers more products that will enrich their shopping experience and encourage customer loyalty. This in turn improves conversion rates and adds money to the bottom line. is the number one payment processor for small and medium-sized merchants. We service a variety of business including online dating websites. Our agents are available 24 hours a day, 7 days a week with diligence and professionalism. Start your online dating merchant account today.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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