The U.S. Nutraceutical Market is Booming!

Jan 30, 2015

According to a new Research and Market report, the nutraceutical market will hit $75.3 billion by 2017 and will continue to grow. Health experts believe the reason for this growth is due to a cultural shift in America. Now U.S. residents have become more focused on preventative health and are willing to spend a lot of money on vitamin supplements and other nutraceutical items. This is good news for nutraceutical merchants, as they have a never ending audience ofr their products and do not have to abide by the strict U.S. regulations that dictate other drugs. This means massive profits for entrepreneurs looking for a healthy and sustainable investment.

The U.S. nutraceutical market is divided into three parts: functional food, functional beverages, and dietary supplements. The dietary supplement category is the most dominant category with a 37% share of the market. Next are the functional food, then functional beverages categories.

Americans are expected to spend more on sports drinks and nutrition bars in the coming years as well, trumping the $10 billion spent in 2013. After a dip in sales in 2008, the sports drinks and nutrition bar markets have rebounded and now draws more than 100 consumers a year. Marketers also attribute the boost in sales of these markets to a new American focus on the importance of exercise. 52 percent of Americans now say that exercise is extremely important to maintaining a healthy lifestyle.

This growth in consumer interest presents both opportunities and challenges to marketers. 64% of people who consume sports drinks on an annual basis are men (generally young men), while women make up the majority of nutritional bar eaters.

Americans have finally realized the benefits of exercise and a healthy diet, but many cannot improve their health by these measures alone. As a result, many citizens have turned to the use of nutraceutical items like vitamin supplements, nutritional bars, and sports drinks. For health conscious individuals looking for a safe investment, starting a nutraceutical merchant account with will give your customers the ability to purchase your products online using the credit and debit methods they enjoy.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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