According to a new Research and Market report, the nutraceutical market will hit $75.3 billion by 2017 and will continue to grow. Health experts believe the reason for this growth is due to a cultural shift in America. Now U.S. residents have become more focused on preventative health and are willing to spend a lot of money on vitamin supplements and other nutraceutical items. This is good news for nutraceutical merchants, as they have a never ending audience ofr their products and do not have to abide by the strict U.S. regulations that dictate other drugs. This means massive profits for entrepreneurs looking for a healthy and sustainable investment.
The U.S. nutraceutical market is divided into three parts: functional food, functional beverages, and dietary supplements. The dietary supplement category is the most dominant category with a 37% share of the market. Next are the functional food, then functional beverages categories.
Americans are expected to spend more on sports drinks and nutrition bars in the coming years as well, trumping the $10 billion spent in 2013. After a dip in sales in 2008, the sports drinks and nutrition bar markets have rebounded and now draws more than 100 consumers a year. Marketers also attribute the boost in sales of these markets to a new American focus on the importance of exercise. 52 percent of Americans now say that exercise is extremely important to maintaining a healthy lifestyle.
This growth in consumer interest presents both opportunities and challenges to marketers. 64% of people who consume sports drinks on an annual basis are men (generally young men), while women make up the majority of nutritional bar eaters.
Americans have finally realized the benefits of exercise and a healthy diet, but many cannot improve their health by these measures alone. As a result, many citizens have turned to the use of nutraceutical items like vitamin supplements, nutritional bars, and sports drinks. For health conscious individuals looking for a safe investment, starting a nutraceutical merchant account with eMerchantBroker.com will give your customers the ability to purchase your products online using the credit and debit methods they enjoy.