The Reality of Instant Merchant Accounts

Apr 04, 2014
Credit card terminal

While internet ads describing “instant merchant accounts” may gain your attention, they should also raise a red flag. There is no such thing as an “instant” merchant account. For starters, no reputable merchant account provider would provide an account without checking up on the business and the business owner.

There is a lot of paperwork to complete before obtaining a merchant account. Businesses and business owners must be vetted, meaning that its stance and assets much be looked into. This helps determine the legality of your business as well as if you pre-approve with a banking partner. The next step is to send your application package to the acquiring bank. It may take your merchant account provider up to five business days before hearing a response from the bank. The last step is actually activating your merchant account, which can take upwards of 48 hours.

While an instant merchant account is not possible (a legal one, anyway), there are things that you can do to speed up the acceptance process. First off, make sure that you are prepared. Having all of your paperwork ready helps speed up the process for both you and your merchant service provider. Many merchant account services have these lists on their website, so be sure to check. If you cannot find it, ask. Some of this documentation is quick and easy to come by, and others are not, so being patient is key.

However, if you are still set on obtaining a truly instant merchant account, think of this: They are likely processing for fraudulent merchants, which is illegal and puts your legitimate business at risk of losing your account when your payment processor is shut down. That is a huge price to pay for not wanting to wait a few days, or even a week, for verification from a legitimate processor.

Many internet ads are not what they seem, and “instant merchant account” ads are surely not what they seem. Not only is it legally impossible, but they can lead unknowing business owners into a sad path toward failure. Before settling with a merchant account provider, make sure to check them out, and make sure that you actually need to fill out documentation – and not just a short form online.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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