Just what exactly is EMV you ask? Years ago we wouldn’t even need to ask that question, but with the amount of fraud, corruption and hackers around the world, EMV is needed to bring safety to our credit world. You see, EMV stands for Europay, Mastercard and Visa. It’s the global equivalent for protection. These companies have come together to bring notice to thieves.
With the onset of millions of cards worldwide and continual corruption, a summit of sorts was held with solutions to the problems. A chip was designed that leaves no way for the thieves to steal your identity or your money, and works in conjunction with Point of sale terminals and ATM machines. But EMV chip card is in danger of being late.
How could that be?
Word is that no one is coming up with programs for the transition for the United States. Predictions are sounding off dates all the way into 2018. The issue with this, is the guidelines that have transpired clearly state that the deadlines begin in 2015. With the deadline looming for the North American country, why are there no new machines hitting the markets and training going on for them? Good questions.
On average, the EMV cards and terminals will cost issuers and merchants more than $6.8 million and issuers will pay 62% of that. Maybe just maybe, as the country is still on the upswing in the economic arena, the United States in stumbling. With the cost of this program in the millions of dollars, it may not be that no one wants to get the ball rolling, it might be as simple as….. the ball is too expensive right now.
As simple as that
It could be just as simple as that. The country just might not have the heart to change a system that is only slightly broken. It may be that the coffers are not as full as everyone would like. With the extra expense of machines, and training and the cost of making the cards….. well, it could break the bank….. so to speak.
In the end
Should the EMV program be initiated in the United States? Absolutely! In Europe fraud and thievery is down considerably. Will this be a long term solution to a short term issue? Absolutely! When fraud and thieves and liars can be stopped from one little chip, then honesty is given a chance and that can’t be all bad.
Apply for a Merchant Account with eMerchantBroker today!