Do you remember the good ol’ days of shopping with a credit card? Those days when it took a long time to check out, and clerk had to verify your signature, and check your driver’s license. This does not happen much anymore; in fact, at some retailers if you have previously used your card they do not ask for your identification at all. This seems scary, and while it can help the consumer, it is a big help to data thieves.
There is a growing concern among merchants and consumers to improve credit card authenticity, but the extra steps they seem to be taking are hardly airtight measures for reliably verifying consumer identity. While it can be aggravating to ask for a CCV number on the back of the card, it could possibly help prevent a theft. Some retailers are already taking this approach, which is great, but a perceptive hacker could easily bypass the number. If the Target data breach has taught us anything, it is that data thieves are smarter than ever.