A new report by Juniper Research predicts that adult content consumption could increase astronomically over the next year, with video consumption promising the biggest growth. Adult video consumption will explode across the mobile space. More and more people will watch adult video content and, if the results of the study are to be believed, then the average time spent searching for and watching adult content by Smartphone users may also increase.
Sparked by the availability of 4G and Wi-Fi connectivity, about 136 million adult videos will be watched within the coming year. In fact, the research has gone as far as to suggest that the number of adult videos watched every year will rise steadily and could hit a high of 193 million in 2020. The U.S. will be posting the greatest growth while emerging markets are expected to register marked increase in usage levels.
The research team even went ahead to analyze which parts of the adult video content sector would witness the most growth. And the two areas marked for the tremendous growth are “video chat and webcam offerings.” These two areas are expected to outperform all other sectors of the industry.
The not-so-good news, however, is that even with the increased consumption; revenue growth will not be spectacular at least for the next five years. This, the Juniper Research attributes the widespread availability of free content. But once merchants in the industry learn how to balance free give-aways with premium content, revenue could pick up quickly and before long the industry could be booming.
One way through which content owners get revenue is through subscription access. This is where you pay a certain fee in order to view certain content. The Juniper Research predicts that this will remain the case for the foreseeable future as opposed to charging consumers per-view. Actually, merchants need to see the sense in subscription based charges. From past experience, we know that consumers prefer to revisit the same hosts over and over again, rather than search for different hostesses. Therefore, charging per-view may be too costly for the consumer which may only turn them away.
Monetization in this industry has always been a tricky issue, especially in Canada and the U.S. as most people don’t want to be seen as living off the industry. But for true merchants, you have nothing to fear. Get your Adult Merchant account, and get ready for big business.
