Take Your Nutraceutical Business to the Internet

Sep 25, 2015

According to a recent report by Research and Markets, the nutraceutical industry will reach $75.3 billion in a few years. There is a growing number of consumers who want to invest in their health and the health of their children. As a result, pharmaceutical companies and large retailers are investing resources into the industry that has accelerated its growth. For business owners searching for a growing and profitable new market to explore, the nutraceutical market could be the perfect solution. But for entrepreneurs to really take advantage of nutraceuticals, they must make them easy to obtain and cheaper than those found in stores. Online nutraceutical merchants have the ability to provide these services to the masses.

Taking a nutraceutical business to the internet is not as difficult as some may believe, and can be accomplished in only a few steps.

1. Find a Target Audience.

To begin, target a smaller audience. This means to narrow your brand by age, gender, or supplement type. This makes it easier to communicate with your audience and to establish a more intimate relationship with their customers. Proper utilization of specific keywords and phrases will drive traffic to your site. As your customer base grows, feel free to expand target audiences.

2. Know Your Supplements.

Once you’ve established a target audience, it’s important to research the specific supplements that will work best for them. Know what your audience wants from their supplements and how to give it to them. Not all supplements are created equal, so ensure that the ones you choose are not too controversial or have too many negative side effects.

3. Upgrade the Software.

This cannot be stressed enough. The more traffic that goes through your website, the more stress your systems will be under. Find software made specifically for ecommerce. Software should have customer friendly features like the ability to schedule recurring orders and ‘autoship’ features.

4. Get a Fulfillment Partner.

Don’t worry about stocking up on products. To achieve maximum profit and decrease waste, find a fulfillment partner. Whenever a product is in short supply, sign with an order fulfillment and shipping partner to ship products to consumers.

The supplemental market is growing and will only get bigger in the coming years. The industry is waiting for business savvy and independent merchants to create supplement merchant accounts. Contact eMerchantBroker.com to safely start a nutraceutical or supplement merchant account today and take advantage of this booming industry.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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