Oct 16, 2017

Merchants and Consumers on EMV Credit Card Processing

EMV (Europay, MasterCard, and Visa) chip card payments at the US point of sale (POS) are now 2 years’ old (October 2015) at least officially. However, according to a poll of consumers and retailers by a Boston-based merchant processor, consumers think purchases are still being processed slowly; many merchants still don’t accept chip cards. Merchants’ and Consumers’ Views on EMV...

Jul 17, 2017

The US Conversion to EMV And Its Side Effects

The US conversion to EMV is almost 2 years old now. What major issues are involved with the process of adoption? Below you can read several important points associated with some side effects regarding EMV technology: EMV chip cards were first tested 20 years ago. They were developed for offline authorizations in the European market and not designed to fit...

Dec 23, 2016

Smart Cards And Chips. How Do They Protect You?

In 2016, new chip debit and credit cards were issued to consumers by major financial institutions. According to the US Payments Forum, 600 million cards have been issued. How do these chip cards protect consumers? EMV (Europay/MasterCard/Visa) chip cards are designed to protect you from data breaches. The system has been used in European countries and Canada for decades. 90%...

Jul 26, 2016

EMV’s Role In Increased Card Declines On Subscriptions In 2015

According to a new report released by Recurly, a recurring-billing technology provider based in San Francisco, card declines on subscriptions averaged more than 12% in 2015. The company analyzed 25 million transactions over the course of 2015 to provide its analysis. Card Decline Increase As Recurly reports, the EMV rollout was the main reason for the increase. The analysis also...

Mar 20, 2015

Are EMV Chip Cards Only for the Wealthy?

According to recent reports, wealthy people are three times more likely to receive EMV chipped debits and credit cards than lower income individuals. CreditCards.com suggests that the gap exists in large part due to the way banks have chosen to roll out the new cards. But will this method put lower income card owners at risk? Some credit experts say...

Jul 07, 2014

EMV Pin and Chip Card Dilemma in the United States

As the October 2015 deadline looms for card issuers to deploy EMV pin and chip cards, a major United States issuer has elected not to use the traditional European chips that protects consumers from fraud. A new study by Aite Group reveals that most banks and issuers in the United States will use chip–and- signature credit cards. American financial institutions...

May 27, 2014

Retailers and Card Issuers Running Out of Time on EMV Chip Card Implementation

Recent security breaches of major retailers like Target and Neiman Marcus, has pushed the conversation over EMV chip card implementation into action. Still experts predict that EMV-chip technology will not become commonplace in the United States until the year 2018. Nick Holland, senior analyst for payments with Javelin Strategy & Research, says that despite a full EMV chip card implementation...

May 01, 2014

EMV Implementation Deadline is Fast Approaching

EMV is set to hit America with a deadline of 2015. EMV, which stands for Europay, MasterCard® and Visa®, is designed to reduce the opportunities for card payment fraud. According to PNC Merchant Services Company, It is “Chip-embedded payment cards are nearly impossible to duplicate, and when combined with additional layers of security–such as encryption, tokenization and other strong authentication...

Apr 15, 2014

Debit Networks End EMV Stalemate with Issuers, Adopt MasterCard/Visa Common AID Solutions

Major U.S. debit networks have been discussing a solution to the Durbin Amendment/EMV issue, to avoid using the proprietary solutions by card brands like MasterCard and Visa. Technological limitations on the applications that reside on the chips of an EMV card, which enables it to be run as debit or credit, limit the path a transaction can take once an...

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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