Mar 07, 2018

The Four 20th-Century Marketing Truths You Must Forget This Year

Don Draper had it easy. In the Mad Men era of television, radio, and print, media marketing was fairly simple. A company broadcasted out messages to as many people as possible, using the then new technologies of mass media. The greater the number of eyes and ears exposed, the more products sold. It wasn’t a perfect correlation, but it was...