Google introduced Panda Update in February 2011. Panda Update is a search filter that allows Google to prevent sites with poor quality from working their way into top search results. These changes have had a huge impact on the SEO market.
As a whole, the SEO market still has very little understanding on how Google operates post Google Panda. This has led to many SEO firms throwing their hands in the air and closing their doors. Despite this negative impact, there is still a demand for SEO – and it is starting to grow again. With new life being breathed into this industry, it may be the opportune time to start a SEO business.
With so many SEO firms closing, the need is greater than ever before. But with Google’s Panda Update constantly changing and updating, how can you be sure your firm will succeed? How can you be sure that starting a business in this industry is a wise choice? How can you be sure that you will be able to provide clients the information that they need?
SEO is changing considerably. The importance and focus has moved from “technical metrics” to value. Everything about SEO is now about value. Spamming is no longer the focus. Instead, it is about understanding the company you are doing the work for. You want to deliver massive value to anyone that visits that site.
Placing all the importance on value and branding is how you can create a successful SEO firm that has a great reputation. Instead of focusing on page after page of spun content, build links as if the brand is already an authority brand. Why? Before, anchor text was used which focused around the keywords being targeted – it was unnatural.
Using the brand name as the anchor text allows you to build the client’s site authority. Later, you can then use a small number of targeted links with keyword optimized anchor text. Focusing on how to provide value to your client through phenomenal service is the best place to start in order to build a successful SEO firm in this uncertain time for the SEO industry.
If you feel that you have the skills, tools and passion this job requires, it might be the best time for you to start a business in this industry considering the continued growth it is experiencing. If you are uncertain of where to find the funds and the help you need to get started, you might be interested in an internet marketing merchant account.
An internet marketing merchant account can offer you the funds you need to get started while also providing you with safe and efficient payment processing solutions. Unlike a small business loan, you will not experience endless documentation requirements, and the application process is simple and hassle-free. Take advantage of the growing SEO industry by working towards planning and starting your business.
