SEO: Today and The Future

Aug 08, 2014
imagesThe internet is always growing, expanding and changing. There are many industries that are connected to it that people can use to change how their website is found or perceived. Search Engine Optimization (SEO) impacts the visibility of a website, often with the goal of making it more ‘searchable’. While there have been changes over the years and there will likely be changes in the future of SEO it is clear that as the internet grows so will the desire for optimized visibility.

Businesses will always have a need to be seen, especially on the internet. A website that is unseen is effectively useless. For this reason it seems that good SEO is necessary to promote a website nowadays. The demand will remain high as long as the internet is based on the principles it is now. Individuals and businesses are able to harness SEO as a service they can offer to customers in need. An SEO merchant account is an easy way to process transactions for those businesses.

There have been changes in how SEO works over time though. For instance, Google Penguin and Panda have in recent years changed algorithms in an effort to remove bad content and spam from search. As algorithms evolve, so does the approach to SEO. But there are some things that should be expected from this.

Competition is always growing and as the internet expands to the far reaches of the world so will competition. Also the younger generation, which has had the advantage of growing up in an age of technology, will be able to advance it even further in the future. The Search Engine Results Pages (SERPS) will become increasingly more prized and SEO will be more important than ever.

Also, content will continue to improve. As algorithms continue to evolve and eliminate spam from search, quality content will rise. SEO specialists that focus on good content will see an increase in demand, though anyone working in SEO will need to remain flexible and keep up with the changes in technology. Lastly, the internet has seen a major rise in mobile technology and the internet could change dramatically over the next years.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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