SEO Rules for Travel Merchant Accounts Doing Business

Feb 20, 2016

“Play by the rules, but be ferocious.” – Ph. Knight

There is a high level of competition in the travel industry. The travel and tourism sector is also so much diverse. No matter what products and services travel marketers offer, they should focus on the below-mentioned main SEO rules.

Also, it is immensely important for merchants in the travel and tourism industry to choose the right processor in the field, like EMB. Unlike traditional processors, EMB won’t stay away from your business and will get you the most secure travel merchant account without any challenges.

  1. Be Destination-Specific

The great majority of travel-related searches are destination-oriented. No matter you’re marketing flights or properties around the world or in a specific region, you should develop destination-specific assets. This will provide higher rankings for each destination. Focus on:

  • Branded content
  • Geo-targeted landing pages featuring optimized title tags and meta descriptions
  • Keyword research for each destination
  • Optimized local social profiles like Google Business Pages, Yelp, TripAdvisor, and more
  1. Aim At Onsite SEO

No, it’s time to focus on destination-specific directories that can easily be found, read, and understood by search engines. For this:

  • Detect crawl errors on your site as they may influence your rankings
  • Link to destination-specific directories in navigation menus
  • Look for structured data in destination-specific directories and product/service pages via Schema.org schemas
  • Submit an XML sitemap with destination-specific directories to Google
  • Use the Fetch as a Google tool to make sure your product or service results can be indexed
  1. Develop A Content Strategy

You should develop a content strategy that will aim at long-term goals. It should:

  • Link back to destination-specific directories and product/service pages for relevance and authority
  • Offer quality and shareable content assets to your social media
  • Reflect all your target destinations
  1. Aim At Offsite SEO

Moz Search Engine Ranking Factors 2015 state a site’s ability to rank is mostly impacted by backlink-related metrics. Social metrics also influence this ability. That’s why you should:

  • Produce linkbait – sensational or useful content like travel guides, blog posts, infographics, and more
  • Promote your less-sensational and non-linkbait content, meaning community management and ad budget
  1. Track And Measure

You should measure your traffic and rankings. You should put the main emphasis on the quality and fluctuations in your organic search traffic. Aim at:

  • Demystifying SEO – a synergetic approach
  • Pages bringing the organic search traffic
  • The way the traffic performs
  • Pages not receiving organic visits
  • The way they differ from the pages that receive them

The right SEO strategies will cut your costs, provide you with more SERPs (Search Engine Results Page) space, and enhance the overall ROI (Return On Investment).

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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