“Play by the rules, but be ferocious.” – Ph. Knight
There is a high level of competition in the travel industry. The travel and tourism sector is also so much diverse. No matter what products and services travel marketers offer, they should focus on the below-mentioned main SEO rules.
Also, it is immensely important for merchants in the travel and tourism industry to choose the right processor in the field, like EMB. Unlike traditional processors, EMB won’t stay away from your business and will get you the most secure travel merchant account without any challenges.
- Be Destination-Specific
The great majority of travel-related searches are destination-oriented. No matter you’re marketing flights or properties around the world or in a specific region, you should develop destination-specific assets. This will provide higher rankings for each destination. Focus on:
- Branded content
- Geo-targeted landing pages featuring optimized title tags and meta descriptions
- Keyword research for each destination
- Optimized local social profiles like Google Business Pages, Yelp, TripAdvisor, and more
- Aim At Onsite SEO
No, it’s time to focus on destination-specific directories that can easily be found, read, and understood by search engines. For this:
- Detect crawl errors on your site as they may influence your rankings
- Link to destination-specific directories in navigation menus
- Look for structured data in destination-specific directories and product/service pages via Schema.org schemas
- Submit an XML sitemap with destination-specific directories to Google
- Use the Fetch as a Google tool to make sure your product or service results can be indexed
- Develop A Content Strategy
You should develop a content strategy that will aim at long-term goals. It should:
- Link back to destination-specific directories and product/service pages for relevance and authority
- Offer quality and shareable content assets to your social media
- Reflect all your target destinations
- Aim At Offsite SEO
Moz Search Engine Ranking Factors 2015 state a site’s ability to rank is mostly impacted by backlink-related metrics. Social metrics also influence this ability. That’s why you should:
- Produce linkbait – sensational or useful content like travel guides, blog posts, infographics, and more
- Promote your less-sensational and non-linkbait content, meaning community management and ad budget
- Track And Measure
You should measure your traffic and rankings. You should put the main emphasis on the quality and fluctuations in your organic search traffic. Aim at:
- Demystifying SEO – a synergetic approach
- Pages bringing the organic search traffic
- The way the traffic performs
- Pages not receiving organic visits
- The way they differ from the pages that receive them
The right SEO strategies will cut your costs, provide you with more SERPs (Search Engine Results Page) space, and enhance the overall ROI (Return On Investment).