This the Season
According to Mastercard’s SpendingPulse “Holiday E-Commerce Report.” Holiday retail sales increased by 3.4%, excluding the auto market. E-commerce sales went up 18.8% during the 2019 holiday season. Going up from the 18.4% growth rate of 2018. Mastercard’s research emphasizes how important retailer’s omnichannel strategies are. Cyber Monday was very profitable for Amazon, although they didn’t release exact numbers showing how it compared to pass years.
Amazon isn’t the only retailer doing great with online sales. A December Bloomreach report showed that mobile sales went up 17% and mobile visits were up by 16%. The National Retail Federation released that during the five-day shopping weekend from Thanksgiving through Cyber Monday 189.6 million U.S. shoppers went to stores and retail websites, a 14% rise from 2018. Mastercard found that in total, e-commerce took 14.6% of holiday spending. It was also found that 15.4% of overall retail spending occurred on Black Friday and 24.5% of overall retail purchases happened on Cyber Monday. Department stores saw a 1.8% drop in sales and a 6.9% growth in online sales.
Looking ahead to Future Sales
The report also shows that specialty apparel e-commerce sales went up by 17% followed up by a 10.7% increase in online electronics sales and an 8.8% growth in online sales of jewelry. “E-commerce sales hit a record high this year with more people doing their holiday shopping online,” Steve Sadove, senior advisor for Mastercard, said in a company statement. “Due to a later than usual Thanksgiving holiday, we saw retailers offering omnichannel sales earlier in the season, meeting consumers’ demand for the best deals across all channels and devices.”
eCommerce and Retail Merchants
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