Thanks to incoming changes to plastic payment cards, consumers will soon be safer than ever at checkout. The new chip and PIN changes are going to replace today’s magnetic strip and signature, which Americans have been used to for years. The current configuration is easy to hackers and fraudsters to replicate, and without a unique PIN code, nearly anyone can use a card and not be caught until the damage is done. The Target hackings of 2013 showed us that all companies can be hacked, regardless if they are big or small. Security software can only take you so far, and these new changes can make hackings and card replication a thing of the past.
Pharmacy customers can rejoice when these changes take place in 2016. Even though the deadline is 2016, many banks are already taking the plunge. This is great for consumers, but some merchants are scrambling to accept these new payment cards. Many high risk merchant account providers do not provide the software and terminals to accept these cards. This is serious, as European countries already use these cards, and if you are in an area that has a high tourist rate, you need this technology. You need to make sure that your pharmacy merchant account provider accepts these new cards. If not, you need to consider a change to EMB.
With EMB, your customers are safe, regardless if they are using the current signature cards or the upcoming chip and PIN cards. While many are waiting to the last minute to equip merchants with this technology, we are preparing ahead of time. All changes to the industry can come loaded with kinks, and it is best to implement any new technology ahead of time to make sure no issues arise. On top of being ready for new changes, we also offer up on of the best pharmacy merchant accounts in the USA. We are operated in the USA, and our staff is well-trained in dealing with many types of high risk merchant accounts, including pharmacy merchant accounts.