Payment Processing Solutions for the Up and Coming SEO Marketing Business

Nov 27, 2015

All of the major search engines – Google, Bing and Yahoo – have primary search results. The search results contain web pages, video content, local listings and other content that are ranked based on what that particular search engine considers to be the most relevant to users.  In our world today, search engines serve millions of users looking for answers or information.


The purpose of SEO, or Search Engine Optimization, is to help websites reach the top of Google search. SEO operators are experts at knowing what keywords and phrases will garner more interest from Google and other search engines. With this knowledge, they can help a website phrase their opening and push the site to the first search page of Google. The end goal for an SEO is to improve their websites search engine rankings.


Having good content is the secret to getting natural links, and therefore good rankings and traffic. The majority of search engine users are more likely to choose one of the top 5 suggestions in the results. An SEO operator helps a website to take advantage of this fact by attracting visitors to a website or customers to an online store. SEOs not only improve the ranking of a website, but they also serve to improve the user’s experience and usability of a website.


According to, “Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.”


Marketing businesses like SEOs require special services when it comes to merchant processing. Because SEOs operate 100% online and have clients worldwide, it is an absolute must for SEOs to secure credit card payment solutions. Even though the SEO field is lucrative and thriving, securing such solutions is not as easy as you might think.

In truth, the majority of SEO start-ups require over 60k in monthly transaction volumes. This is a big problem, considering that most merchant processors are only willing to provide 25k in monthly transaction volumes for start-up marketing businesses. Thankfully, there are high risk providers – like EMB – that specialize in offering the services and features these marketing businesses need. A marketing merchant account, for example, provides a marketing business with the ability to grow while also avoiding struggles and setbacks.

Let us help you get Marketing Firm Payment Processing set up today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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