Payment gateways play a vital role in eCommerce.
What Is A Payment Gateway?
A payment gateway is essentially a service whose primary role is to process, verify, and accept/decline credit card transactions in place of merchants, through the use of secure internet connections. It is a designated component in fulfilling the “eCommerce transaction process” between the customer and the merchant. It is also used to help enable online transactions and gain approval by the issuer bank.
Why Is It Important?
A payment gateway plays a vital role in that it assists in transferring information about a transaction between the payment portal and “front end processor” or bank. Payment gateways utilize unique encryption and verification technology, especially because online shopping entails anonymity and distance. It also ensures that all authorized and verified payments are safely submitted to the processor.
Since all online payments will be “card-not-present” transactions, your eCommerce business is at a higher risk for fraud. Payment gateways serve to reduce both the frequency and the intensity of credit card fraud.
What Should I Look For In A Payment Gateway?
If you are looking for a payment gateway that offers a comprehensive solution, without any additional, unnecessary features, then look no further than the Pinwheel Pay Gateway.
Pinwheel Pay was created to offer merchants critical and advanced features such as 3D Secure, multi-currency conversion, and intelligent transaction routing. With just a few clicks, merchants can seamlessly integrate the gateway with their online shops, including popular platforms like Shopify.
Some of Pinwheel Pay’s features include: Level One PCI Compliant, fraud prevention, accessible APIs and SDK, custom financial technology solutions, as well as technology focused.
In addition to 3D Secure, Pinwheel Pay offers a complete suite of fraud tools to ward off potential fraudsters.
Since Pinwheel is integrated with most payment providers, it accepts most major payment types. Their list of payment providers continues to grow so you are sure to find what you are looking for.
Another fascinating feature about Pinwheel Pay is its reporting feature. Pinwheel’s reporting feature helps you put your finger on the pulse of your business, determining its financial health. It provides the necessary tools and produces the reports that are valuable to you and your customers.
Pinwheel Pay offers “seamless integrations” with big names in eCommerce, such as: Intuit QuickBooks, WooCommerce, Shopify, Wix.com, PrestaShop, Magento, opencart, BigCommerce, 3dcart, and volusion.
And finally, Pinwheel Pay is a forward-looking solution that is venturing into cryptocurrency processing. It’s goal is to educate merchants who have not yet dipped their toe into cryptocurrency and encourage them about the benefits of accepting it as a viable form of payment. Some of the benefits they feature on their website include: it lowers cost, privacy, security, and more control over the funds. Chargebacks will be a thing of the past as the transfer of money from one digital wallet to another records the transaction, making it nonreversible. The instant access to funds is another, winning selling point for adopting cryptocurrency as a sustainable payment option.
You Have A Solution
While there are a host of payment gateways out there vying for your attention, yet offering you an inflated list of features that you don’t want or need, look no further than the Pinwheel Pay Gateway. It has all the security measures you need, functional reporting, and the option of accepting cryptocurrency.