Online Shoppers in Danger of Identity Theft

Dec 29, 2015

Scott Smith, president of, warns consumers to be careful when online shopping this holiday season. He points to a recent report by ACI Worldwide that online fraud attempts rose 30% in the last year. While total online sales are expected to be up 11% to last year (totaling $83 billion), this increased online activity is the perfect opportunity for fraudsters to steal consumer information every time they checkout. Smith concedes that it is almost impossible to stop identity theft, but the damage it does can be minimized with the right precautions.

If consumers suspect their information has been compromised, they should consider retaining a credit-monitoring service for 24/7 censoring. In addition, Smith suggest the following safeguards:

Strong Passwords: Shoppers should change their passwords often and ensure they are comprised of numbers, letter, and symbols. Most companies require passwords be at least 10 characters long. Plus consumers should avoid using the same passwords for multiple accounts.

Use a Secure SSL Server: Consumers should make sure the websites they are using begins with https://, (note the “s”), which means that the website has protocol in place to enable secure communication of personal information.

Try PayPal: PayPal provides an additional layer of protection by using credit information through a third party which lets creditors verify the purchase without jeopardizing customer information.

Both consumers and retailers must prepare for the spike in card-not-present fraud. Mike Braatz, Snr. VP of Payments Risk Management at ACI Worldwide, calls 2015 the riskiest season for retailers. As the holiday season comes to a close, consumers should fight identity fraud by first checking their credit reports and disputing any anomalies on the report. Otherwise, identity fraud victims will be saddled with debt that may be unsurmountable.

Many consumers are in debt due to careless spending and identity fraud. As a result, credit repair services are in high demand to help improve credit scores. EMB will help get your credit repair business started. is the #1 payment processor to help establish your credit repair merchant account in as little as 24 hours.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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